The star name of the World Travel & Tourism Council’s annual global summit was the former PM of Canada Justin Trudeau, coming to talk about the challenges and importance of tourism. With years on the global stage, including so much engagement with G7, G20 and NATO leaders, everyone was keen to hear what he might say about US President Trump’s massive tariff hikes against Canada. Predictably, he was diplomatic to a fault, but stressed how important travel is in shaping people’s minds. “There’s a tendency right now in countries around the world, and we’re seeing it to a greater or lesser extent in certain countries or governments, that are encouraging people to look inward, turn inward, to go a little more insular and be mistrustful or in opposition to the rest of the world,” he said. “That’s not necessarily a productive path for the world, and the best counter to that is tourism.” Hear hear! And for those who are interested, his relationship with Katy Perry is going pretty well.
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